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Useful website metrics you should track on your website

Let’s start with a possible scenario. How do you know where your prospects are coming from or how many visitors are leaving your site and going elsewhere, so you can make decisions that improve the experience and meet your business goals?

Website metrics that help you understand what’s working and what’s not, from how site visitors reached your site to total conversions for keyword performance. Metrics are the metrics you need to track to make sure your website is meeting your goals.

Or, if you don’t understand your website metrics and data, you may be missing out on valuable insights and opportunities.

Let’s take a look at a number of growth indicators that can help you analyze your business’ progress.

A few key website metrics to track website performance

Website metrics can seem overwhelming at first, but once you understand the basics, they become an invaluable resource for improving user experience and most importantly, generating more leads and increasing revenue.

Some examples of metrics to track include

Traffic Sources

A website visitor’s digital journey can be traced back to a variety of traffic sources. Tracking your traffic sources allows you to explore whether your site was accessed through a social media platform, organic search, referral, or paid search strategy.

Direct traffic here comes from users who arrive at your website either by directly entering the URL or through a browser bookmark. Organic traffic comes through free results, while referral traffic comes through links on external websites. All of this will help you identify content that works well.

Even with the help of your traffic sources, you can easily understand other data on your website. Assuming an average session duration of 3 minutes, exploring the traffic sources linked to this data can provide valuable insights.

Conversion rate

Conversion rate is one of the important SEO metrics to track. Conversions are useful as a direct test to see if your SEO strategy is working. Conversion rate measures the percentage of visitors who took the desired action.

Whether it’s subscribing to a newsletter, making a purchase, or filling out a form on your website, it helps determine how effectively your website content motivates your visitors to take the desired action. The higher the conversion rate, the better the performance. If your conversion rate is low, you can detect where users are dropping off and make changes to improve the user experience.

What is Website Conversion? and how to improve it (Add Support Links)

Bounce Rate

Bounce rate is the ratio of total website traffic to people who leave immediately after visiting your website. And there are countless reasons why this happens. It could be because the design looks flat or the visitor can’t find the information they’re looking for.

A high bounce rate can cause your site to appear lower in search results, negatively impacting your SEO ranking. On the other hand, a lower bounce rate means more visitors stay on your website longer and view your content.

SEO Health

The SEO health score lets you see how optimized your website is for SEO. You should perform a thorough website overhaul to ensure that all on-page SEO elements are well-optimized. If your site is full of broken links, slow-loading pages, or other technical issues, your site’s health score will be low.



Keyword Ranking

Keyword rankings show your website’s visibility on search engine (Add Support Links) results pages for specific words and phrases. You can understand which keywords you are ranking for and decide which ones you need to optimize for. The higher your site ranks for relevant keywords, the more exposure you have to your audience.


You should regularly analyze your backlinks and competitors to find new opportunities to build them. This is because the wrong type of link can damage your website and negatively impact your ranking, which can also affect your organic traffic and revenue. So, the more insight you have into your and your competitor’s link profiles, the more likely you are to improve your strategy.

Organic performance

You should monitor the organic performance of your site by tracking organic traffic performance from organic keywords to organic locations. Organic traffic (Add Support Links) usually comes to your website through free or unpaid search results.

Organic Traffic Insights helps you understand what’s happening on your website so you can incorporate actionable strategies. You can choose to measure overall organic traffic, including traffic to a specific set of keywords.

Google My Business

Track information about your business’ online performance and analyze business growth in your Google My Business (Add Support Links) Profile. Google measures everything from how customers find your business on Google, to where customers see your business on Google, the platforms and devices they’re using, and the most common actions customers take. Get the metrics you want and get in-depth data.

Click through rate (CTR)

CTR is the percentage of clicks to a specific link or CTA. CTR is an important metric to monitor as it helps you understand what is working and what is not in reaching your target audience. Indicates better user engagement and increased traffic. A low CTR indicates that you are either targeting the wrong audience or that your strategy isn’t strong enough to get your visitors to click.

The goal is to generate more leads and orders through your website

Simply put, a metric is a number behind a specific variable related to your website. Tracking and measuring metrics does more than reassure your website. And with all the information in hand, website metrics can help you determine direction, focus, improve performance, and make decisions. You can measure your organization’s or business’s online performance by reviewing its website metrics.

Your business website can grow in many ways through traffic, conversion rates, customer base, and more. Knowing exactly how well your site is performing can help you plan for future opportunities and improvements, as any number in the report will help you develop an action plan to keep your site engaged and ensure satisfied users. It can lead to more orders and experience.