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Search Engine Marketing Solutions
Target your advertisements effectively with SEM services
Search Engine Marketing is a form of paid marketing to promote your business through short advertisements appearing on the first pages of search engines. These will be labelled ‘Ad’ and will often appear at the top of the page when people search for your targeted keywords. Having your business promoted as a paid advertisement on search engines often doubles the chances of having your website clicked on as compared to ranking high through organic keyword optimisation.
To get your business advertised you will need to purchase them through a bidding process. Search engines will determine the placement of your ads based on this as well as your website’s Click Through Rates (CTR). This entire process is referred to as “Pay-per-Click” or PPC advertising, where you will pay only if your ad is clicked on.
At KOceanSoft, Sri Lanka’s leading paid advertising company, we offer our clients a comprehensive result-oriented strategy at minimal cost and profitable returns to drive your business growth. Leverage the power of our search engine marketing services and attract just the customers your business should target.
The success of your website lies in making your visitors do what you want them to do. If they do, then you have maximized every penny spent on search engine marketing services while your customers are provided with some value from your website.
Can businesses enhance performance and maximize benefits through SEM?
Absolutely. KOceanSoft’s SEM services include our experts coming up with a solution built around your business to achieve just that. We focus on customized paid marketing strategies that are guaranteed to put you on the top of the page.
Right target audience
Through deep analysis and research of the demographics of your target audience, our search engine marketing experts will build a strategy to priorities your needs and develop a plan accordingly.
Customized marketing strategy
As a diverse and adaptable PPC advertising company, we provide experts who develop a strategy that is tailored to perfectly suit your business needs. Our customized solutions will be within your budget and will definitely improve your conversions to sales.
Flexibility
Your SEM campaigns can easily be tweaked and transformed according to the desired results, ensuring that you can reach a wider audience for more profitable outcomes. As a leading paid advertising company, you can be assured that our methods have the flexibility to adapt to your specific requirements.
Brand awareness
Our paid marketing strategies include local PPC advertising as well as Bing advertising. The end result is increased exposure on multiple platforms for better reach and enhanced brand awareness.
Retargeting
You may have visitors who did not convert to sales or enquiries on their first visit. Capture their incomplete transactions and display your advertisements to them again through paid marketing to encourage them to revisit your site.
Cost-effective outcomes
We take great care to ensure that your SEM campaigns do not exceed your budget. Our professional SEM services include a strategy that will suit your requirements and will not exceed your budget limits while helping your business realize increased exposure and sales.
KOceanSoft's SEM services maximize your digital marketing investment
Utilize KOceanSoft’s SEM services to
maximize your benefits
Text Ads
Display Ads
Social Ads
Video Ads
Shopping Ads
Text Ads
A text ad, displayed at the top of the search result page, comprises of a link to your website and a small description including a title about your product or services. This provides people with a direct link to your webpage.
Display Ads
Different from text ads, display ads come in various forms and rely heavily on rich media, audio, video or images of the products or services. These are often more attractive than simple text ads.
Social Ads
Targeting your audience on social media sites and displaying your ad on different platforms like Google, Facebook, Twitter and Pinterest helps you connect with more customers.
Video Ads
Video Ads are an exciting way of reaching and capturing the attention of a wide audience on YouTube and across the internet. With video ads, you can bring your business to life by creating and developing an interesting audio-visual to engage your audience.
Shopping Ads
Shopping Ads are used by retailers to promote their products and find better qualified leads. The ads are managed through Google AdWords Merchant Center where the display of ads is determined by the existing product data available rather than keywords on the page. The product data contains the details of each product you trade. This gives you the flexibility to promote your products on different Google platforms like Google Shopping, Google Search, and Google Search Partner websites.