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WordPress Web Design Trends to Follow in 2023

Powering over 45% of all websites, WordPress continues to dominate the content management system (CMS) market. Apart from customizability or user-friendliness, this platform has been improved in many ways, firmly maintaining its position as the first choice for website development worldwide.

We are constantly evolving, improving and adding new features to adapt to changing trends and user needs. It’s natural for demand to increase with each new version and with each release enhancement.

That’s why, whether you’re at a crossroads when redesigning your WordPress website, or you’re a WordPress newbie and planning a new build, make sure your site is being built using the latest WordPress web design tendency.


Popular WordPress web design trends to inspire you

Ready to start designing your WordPress website? Take a look at our comprehensive list of popular WordPress web design trends.

Voice search integration

Voice search is one of the useful features available on your WordPress website. As more and more users turn to voice assistants like Siri, Alexa, and Google Assistant to search for information, they’ve been around for years, but to stay competitive, companies are starting to optimize their websites for voice search.

Benefits include improved user experience, maximized mobile traffic, improved local SEO and brand visibility, and more. WordPress provides plugins such as Universal Voice Search that you can use to implement voice search functionality on your website, so you should consider this popular trend when building your site on WordPress.

Big and Bold Typography

Big and bold typography is a timeless web design trend, making big and bold words take center stage on your website and make them hard to miss. Big, bold fonts convey clarity and give your message authority.

The combination of well-written text and high-quality photos, suitable colors and backgrounds will impress users. This can be especially effective when used in headlines or important calls to action.

Automatic update

WordPress’ auto-upgrade feature allows for automatic updates without manual intervention from the user. From core updates to theme updates to plugin updates, there are many types of WordPress updates that can ensure your website is always fully functional.

This will help protect your site from vulnerabilities and security threats of all kinds while staying updated with the latest security patches and bug fixes. And the process is very simple. All themes and plugins have an auto-update option that you can activate by simply clicking on the link.

A mobile-first approach

Mobile Internet has surpassed desktop Internet use these days. Hence, ensuring a mobile responsive web design becomes critical. If your site is already responsive, works equally well on all devices, and matches all screen resolutions, start with mobile first.

This means designing your website first for smaller screens like smartphones or tablets and then scaling it up for larger screens. Make sure your website is optimized for most users accessing the internet from mobile devices. It also helps to create a more streamlined and efficient design overall, as you should prioritize the most important content and features.



Adding a chatbot to your WordPress website can help you in many ways. Chatbots exclusively for WordPress solve maximum FAQs and provide instant answers, so you can easily generate more sales.

According to a 2022 study, 88% of users have had at least one conversation with a chatbot. Different types of chatbot plugins are available for WordPress, Tidio, Quantum Cloud and HubSpot to join chat. Additionally, many third-party options are available.

Dark atmosphere

It’s no surprise that dark mode is gaining popularity in the web development world. And this popularity can be attributed to several factors, including an attractive, modern look to improve user experience and energy efficiency to improve brand identity.

So, if you want your site to stand out with a modern design and potentially increase conversion rates, go dark. You can add a dark theme to your WordPress website by simply installing the dark mode plugin, WP Dark Mode, without coding or interfering with your website’s performance.

Minimalist Theme

The human brain tends to absorb less when too much information or visual data is crammed into a small space, so it’s smarter to present website information in a clear and minimal way.

That’s why the use of minimal design elements, white space, along with limited color palettes, basic shapes, and simple typography has become a popular practice in web design. This makes your content more prominent and makes it easier for users to focus on what’s important


Today, illustrations are increasingly used in website and application design. Great for creating visual instructions or user guides rather than pictures. Appropriate use of illustrations also improves navigation and brand awareness.

After all, users drain their creativity! Illustrations used in web design come in various forms such as iconsinfographics, background illustrations, and character illustrations. Again, adding too much to your design can overwhelm your visitors.

AR and VR

Augmented reality (AR) and virtual reality (VR) are becoming increasingly popular in web design. By creating a 360-degree video or image and adding it to your WordPress website, users can view your product or service from all angles for a more immersive experience.


You can also create virtual tours of your WordPress website using a plugin like WP VR – Virtual Reality 360 Panorama. VR technology enables the creation of virtual events that users can attend from anywhere in the world.

Video content

The trend of using video in web design is another trend that is not slowing down anytime soon. Videos are a powerful way to convey your message and engage your website visitors. Whether you’re demonstrating how a product or service works, showcasing its benefits and features, or telling the story behind your brand, video serves as a highly effective tool while building a deeper emotional connection with your audience.

WordPress has tons of easy-to-use video headers, video sliders, and video background plugins (Add Support Links) to increase the appeal of your brand.

Drag and Drop Website Builder

Drag-and-drop builders are at the top of the list of design trends that allow users to click and hold an object, drag it to another location, and then drop it. It is popular because it allows users to easily create or customize web pages without having to learn complicated coding skills.

There are many drag and drop builders for WordPress to choose from depending on your design needs and budget, such as ElementorDivi BuilderWPBakery, and more. Each builder has unique features.

Color Gradients

Gradient color schemes are a popular trend for mixing two or more colors in web design. This creates smooth transitions between colors and can add visual interest and depth to your website.

Choose gradient colors that complement each other and use them for buttons, backgrounds or titles. Otherwise, too many can be overwhelming. For example, you can use a gradient for a background to create a sense of depth, or a button to create a more three-dimensional ok.

It’s time to redesign your WordPress site

Besides all these, there are many other trends to keep an eye on. But if you’ve been inspired by some of the web design trends mentioned, it’s time to put these ideas into action. Also, in this rapidly changing era, trends are constantly changing, so please pay attention to the latest information.

It’s no surprise that there are always new web design trends to follow. Again, don’t blindly follow trends. Get a good understanding of what you’re selling and what products you’re selling, then apply the trend that’s best for you.